Bye Bye Black Friday

Why We Don't Do Black Friday (And Never Will)

At Two Fold, we don’t do Black Friday. Not this year. Not next year. Not ever.

Why? Because we’re not in the business of flash sales and frantic shopping. We’re here for the long haul, creating pieces you’ll wear forever, not just until the next markdown.

We’re Your Forever Wardrobe

Every piece we make is designed to last. Two Fold Denim is built with intention: premium fabrics, timeless fits, and stitching that stays strong. We don’t inflate prices to slash them later. We price fairly all year round and we reward our community of denim lovers with special loyalty perks.

We believe your clothes should work hard, wash well, and wear beautifully for years. Fast fashion fades but we’re here to stay.

Part of a Bigger Movement

We’re proud to stand with other artisan and independent brands choosing to opt out of Black Friday. Why? Because the pressure to slash prices and compete with big, fast, bulk brands doesn’t serve the planet or the people making your clothes.

Flash sales can drive overconsumption, waste, and burnout across the fashion supply chain. And we all know what it's like buying something under pressure - it just never feels quite right. That’s not our vibe.

Instead, we’re building a community, our Fold, who value quality, craftsmanship, and conscious choices.

Support Slower, Better Fashion

When you support brands that skip Black Friday, you’re choosing:

• Pieces made to last

• Ethical supply chains

• Low-waste production

• Real value over fake discounts

So this Black Friday, skip the frenzy. Stay in. Rest up. Sign up. And shop when it actually feels right for you, with a special welcome discount when you join our community and drop your email in our list.

Join the Fold.  

Sign up here to be the first to know when we drop new styles.

Good Jeans. Better Values.